Privacy policy

Last updated: January 10, 2026

Alekhyam by Kalaras operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), in order to provide you, the customer, with a curated shopping and learning experience. Alekhyam by Kalaras is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, store, and otherwise process your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy and the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact details, including name, address, billing address, shipping address, phone number, and email address

  • Financial information, including payment card information, financial account information, transaction details, form of payment, payment confirmation, and related details (payments are processed by third-party processors)

  • Account information, including username, password, security questions, preferences, and settings

  • Transaction information, including items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled, and prior transactions

  • Communications, including information you provide when contacting us for customer support or other inquiries

  • Device information, including device type, browser, operating system, IP address, network connection, and unique identifiers

  • Usage information, including how and when you interact with, navigate, or otherwise use the Services

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, when you create an account, place an order, enroll in a course, communicate with us, or otherwise provide information

  • Automatically, through your device and browser when you access or use the Services, including through cookies, pixels, tags, and similar technologies

  • From service providers, vendors, or contractors that process information on our behalf

  • From partners or other third parties, where permitted by law

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

To perform our contract with you, process payments, fulfill orders, deliver digital content or courses, manage accounts, arrange shipping, process returns or exchanges, remember preferences, enable reviews, send account-related notifications, and create a personalized experience, including recommending products or content relevant to you.

Marketing and Advertising

To send marketing, promotional, or informational communications by email, text message, or postal mail, and to display advertisements on our Services or on third-party platforms based on your activity, interests, or prior purchases.

We use advertising and measurement tools, including Meta Business Tools such as the Meta Pixel and Conversions API, to understand how users interact with our Services, measure advertising effectiveness, and deliver relevant advertisements on platforms such as Facebook and Instagram.

Where required by applicable law, we rely on your consent or another lawful basis to collect and share personal information for marketing, advertising, and analytics purposes.

Security and Fraud Prevention

To authenticate accounts, secure transactions, detect and investigate fraud or illegal activity, protect public safety, and safeguard the Services. If you register for an account, you are responsible for keeping your credentials confidential.

Communicating with You

To provide customer support, respond to inquiries, maintain our business relationship with you, and deliver service-related communications.

Legal Reasons

To comply with applicable laws, regulations, or legal processes; respond to lawful requests from authorities; participate in investigations or legal proceedings; and enforce or investigate violations of our terms or policies.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate purposes, subject to this Privacy Policy, including:

  • Shopify, vendors, and service providers that perform services on our behalf (such as payment processing, analytics, hosting, IT management, customer support, cloud storage, fulfillment, and shipping)

  • Advertising and marketing partners, including Meta Platforms, Inc. (Facebook and Instagram), through tools such as the Meta Pixel and Conversions API, to measure advertising performance and deliver personalized advertisements

  • Business partners or affiliates within our corporate group

  • Third parties at your direction or with your consent, such as social media integrations or shipping providers

  • In connection with business transactions, including mergers, acquisitions, bankruptcy, or similar events

  • To comply with legal obligations, enforce our policies, or protect the rights, property, or safety of the Services, our users, or others

We do not intentionally send sensitive personal information (such as health data, government identifiers, precise financial account numbers, or children’s data) to advertising partners, including Meta.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information related to your access to and use of the Services in order to provide and improve its services. Information submitted through the Services may be transmitted to Shopify and to third parties located in countries outside your place of residence.

To support enhanced features, Shopify may process personal information derived from your interactions with our store, other merchants, and Shopify itself. In such cases, Shopify is responsible for processing personal information and responding to requests related to those activities.

To learn more, please review the Shopify Consumer Privacy Policy at:
https://privacy.shopify.com/en
You may also exercise applicable rights through the Shopify Privacy Portal.

Cookies, Pixels, and Similar Technologies

We use cookies, pixels, tags, and similar technologies to operate the Services, analyze usage, personalize content, support marketing and advertising activities, and measure performance, including through Meta Business Tools.

You may be able to control cookies through your browser settings or other available preference tools.

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms not operated or controlled by us. We are not responsible for the privacy or security practices of such third parties. Information shared on public or semi-public platforms may be viewed and used by others without limitation.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.

Parents or guardians may contact us to request deletion of a child’s information if applicable.

Security and Retention of Your Information

We use reasonable administrative, technical, and organizational safeguards to protect personal information. However, no security system is completely secure, and information transmitted over the internet may not be fully secure.

We retain personal information for as long as necessary to maintain accounts, provide Services, comply with legal obligations, resolve disputes, and enforce agreements and policies.

Your Rights and Choices

Depending on where you live, you may have the following rights, subject to legal limitations:

  • Right to Access / Know

  • Right to Delete

  • Right to Correct

  • Right of Portability

Managing Communication Preferences

You may opt out of promotional emails at any time using the unsubscribe link in our communications. We may continue to send non-promotional messages related to your account or transactions.

Advertising Preferences

You may opt out of certain targeted advertising by adjusting your preferences through platform-level controls, including Facebook and Instagram ad settings, or by managing cookie preferences where available.

We will not discriminate against you for exercising your rights. We may verify your identity before processing requests, as permitted by law. You may appoint an authorized agent where allowed by law.

Complaints

If you have concerns about how we process personal information, please contact us. Depending on your location, you may have the right to appeal decisions or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process personal information outside your country of residence. Where required, we rely on recognized transfer mechanisms such as Standard Contractual Clauses or equivalent safeguards.

Where applicable, we may limit the use of data shared with advertising partners in accordance with regional privacy requirements, including through platform-provided controls.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: kalaras.art@gmail.com
Address:
Plot A-55/56 Pvt, Shop No. 1
Upper Ground Floor, Madhu Vihar
New Delhi, Delhi – 110092
India